FROM YOUNG & SCRAPPY- TO MATURE & CLASSY
Simple, Intuitive, Feature Rich Pet Care Software.
Kennel Connection is the longest-standing software platform in the pet care industry. Founded in 1994 and now a 100GROUP company under Jeff Brodsly’s ownership, it has grown from a DOS program into a fully cloud-powered management platform serving boarding facilities, grooming salons, daycares, and training operations worldwide.
30+
Years serving pet care professionals
1994
Original DOS release, the first of its kind
5 min
Average support response time
300%
Company growth since joining 100GROUP
The Legacy
The Original. Still Leading.
Kennel Connection was created in 1994 by Mark Gorrie as a DOS-based tool for a single local kennel. Thirty years later, it is the only FinTech solution in the pet care space with that kind of history behind it. Through every shift in technology, every wave of consolidation, and every new competitor, KC has remained independently owned and deeply connected to the industry it serves.
When Jeff Brodsly and 100GROUP took ownership, the mission did not change. What changed was the pace. New cloud infrastructure, a rebuilt dashboard, integrated payments, AI-driven automation, and a dramatically expanded team have transformed a beloved legacy product into a modern platform built for the next 30 years.
Jeff's Involvement
"The incredible journey of Kennel Connection in recent years is not something I've done alone. It's the passion, dedication, and hard work of our amazing team that has driven our success. Every feature we release, every person we hire, and every promotion we make is a reflection of our commitment to this industry. We're not slowing down. We're just getting started."
Jeff’s involvement in Kennel Connection is hands-on and personal. He attends industry expos, sits in user group meetings, and makes hiring and product decisions directly. His background in FinTech and his own history in the pet care space give him a genuine fluency in the problems KC’s customers face every day. Under his leadership the team has grown substantially, salaries have been restructured, benefits expanded, and the internal culture formalized around recognition, advancement, and accountability.
Platform Innovation
Built by Pet Care People, for Pet Care People.
Every feature in the Kennel Connection platform traces back to direct customer feedback gathered at expos, user group meetings, and through ongoing support relationships. The team includes current and former kennel operators, groomers, and daycare managers who understand the work firsthand.
Full Cloud Platform
Manage operations from anywhere, on any device, with real-time updates and no complex local setup required.
Desktop & Hybrid Options
KC’s Live Access hybrid is the only solution of its kind, combining cloud and desktop for facilities in low-connectivity areas.
Integrated Payments
100GROUP is the processor. Text-To-Pay, online booking deposits, and in-app payment acceptance are all built in natively.
SMS Marketing
Send targeted messages to the full client base in clicks, with smart filtering by appointment type, vaccine status, and date.
iDogCam Integration
Live camera access built directly into the client portal, giving pet parents real-time visibility and facilities a new revenue add-on.
Automation & AI tools
AI-driven scheduling, pricing optimization, and client communication tools designed to help businesses increase efficiency and revenue.
Special Service Upsells
Built-in tools for presenting and managing add-on services, giving facilities new opportunities to increase revenue per visit.
Client Input
KC holds regular user group meetings at major industry expos nationwide. Customers get a direct line to the product team, ask questions, preview upcoming features, and shape what gets built next.
KC Academy Live Sessions
Free monthly webinars open to all pet care professionals covering pricing strategy, client retention, AI tools, and more. No purchase required.
Also under the KC Umbrella
Three Brands. One Team.
Kennel Connection’s parent structure under 100GROUP includes two additional pet care software brands, each purpose-built for a specific segment of the industry.
Grooming is a skilled, demanding profession. The best groomers in the industry are also running full businesses: managing appointments, communicating with pet parents, handling payments, and building loyal client bases, all while delivering expert care to every animal that comes through the door. Kennel Connection saw an opportunity to build something specifically for them.
Hello-Groom is a purpose-built platform that gives grooming professionals a powerful, intuitive tool designed to match the pace and complexity of their work. The goal was a solution simple enough to get out of the way, and capable enough to support real growth. Online reservations, schedule management, two-way text messaging, omnichannel payment acceptance, business insurance, VoIP, and access to a grooming-specific product marketplace are all built in, so groomers can spend less time on administrative overhead and more time doing what they do best: building relationships with pets and the people who love them.
Hello-Groom debuted at Groom Expo West in Pasadena in 2022 and is backed by the full support network of the KC and 100GROUP team.
PawLoyalty spent 13 years establishing itself as a leading cloud-based platform for boarding, daycare, training, and grooming facilities. Its strengths in digital charting, actionable reporting, and integrated marketing automation made it a trusted name in the industry long before the merger with Kennel Connection.
When 100GROUP brought PawLoyalty into the family in 2023, it was a strategic decision rooted in shared values. Both companies were independently owned, client-first, and resistant to the wave of private equity consolidation reshaping the pet care software market. The merger expanded the combined platform’s capabilities significantly, and PawLoyalty clients gained access to the full Software Connection ecosystem, including KC’s technology infrastructure, support team, and 100GROUP’s integrated payment processing. Today PawLoyalty continues to serve its client base as a dedicated product line within the Kennel Connection family.
Education & Community
More than Software. A Long-term Partner.
Kennel Connection Academy Live Sessions are free monthly webinars open to all pet care professionals, not just KC customers. Webinars cover topics from pricing strategy and client retention to AI automation and KPI analysis.
KC also shows up in person: user group meetings at major expos give customers a direct line to the product roadmap. Feedback from those sessions shapes every release. Beyond business, KC and 100GROUP have donated to RedRover and Frankie’s Friends, supporting animal welfare and veterinary access for families in need.